Chicken Farming Project Takes Off!

After months of preparation, our eagerly anticipated Chicken Farming Project successfully took off this past August! This initiative aims to increase the income of 90 rural families in remote areas of Sichuan, China, by providing them with quality chicks, feeds, and ongoing training on the latest techniques and methods of how they can run a successful home-based chicken business. To ensure the best possible results, our team will then meet with them every month for 8 months to ensure everyone progresses through a full cycle of their new business.

Last September 5, we conducted a home survey mainly investigating the survival quantity, death quantity, and the cause of death of chicken seedlings. This is part of our efforts to continuously monitor their progress. The survey included 26 households. A total of 520 chicks were found; 490 survived, and 30 died, with a survival rate of 94%.

Through the visit and investigation, we found that the leading causes of death of chicks are improper feeding and management. Farmers put the chicks exposed to the sun, and improper management is mainly manifested in the closed breeding environment and poor chick protection (mostly scratched by cats).

We understand new poultry farmers’ challenges and are committed to supporting them through constant communication. Our goal is to empower them by providing guidance on breeding techniques, correcting improper feeding practices, and ensuring the healthy development of chicks. Together, we can work towards a more sustainable future for these 90 families and overcome the obstacles that come their way.

Our thanks to ZURU and the Annual Shenzhen Charity Auction supporters for sponsoring this project.  Interested in learning how you can support this project? Contact our CEO directly, andrewc@captivating.org, for more details. He’d love to hear from you.